After researching trends in kidswear on WGSN, I have decided to base my theme on gardening. I have found relatable imagery based around this theme, so I know that it is relevant to current kidswear fashion trends. The current S/S 19 trends have a focus on homegrown, the outdoors, botanicals and soft materials. I also considered themes relating to endangered animals, the jungle and mythology. I love jungle and animal imagery, but it’s been done a lot in kidswear and I wanted to do something a bit different to what I have done before. I thought gardening was a good theme as I can still get some plant and animal imagery in which I love, but also incorporate fun imagery like watering cans, garden tools, greenhouses, fruit and veg. I decided against mythology as I don’t have much knowledge on it so that would require quite a lot of research, and I haven’t seen anything about it in kids fashion trends.
When initially mindmapping the garden idea, I have been considering imagery such as: insects, growing fruit & veg, allotments, flowers, birds, ponds, worms, weather, sheds, greenhouses, herbs, watering cans, spades, seeds, garden tools, mushrooms, snails, frogs and wellies.
Below is some of the imagery I have collected so far, which I will probably involve in my moodboards.
I love the combination of the reds, yellows and greens in these 6 images at the bottom and think they work successfully as a colour scheme.
In House Style
BRIGHT LAYERED COLOURS
SIMPLE SHAPES LAYERED WITH LINE DRAWING
MARK MAKING PRINTS
ENVIRONMENTALLY FRIENDLY PROCESS
100% COTTON, LINEN, SILK
This is one of the smaller brands that I have researched into. The designs are all hand-drawn and then hand printed using environmentally friendly materials. Doops Designs is a slow fashion brand, the products are high quality and made with love individually. Because of this, the clothing is priced at £65 – £150. Doops Designs has a illustrative and graphic style which creates fun and quirky prints. The cactus and plant theme is very on trend in illustration and prints currently, I see it on Instagram and Pinterest all the time. I personally love drawing plants and cacti as I own so many, so I relate to this brand in terms of that. I really like the layered effect of the designs, combining block shapes of colour with detailed lines and marks. Doops Designs is eco-friendly and handmade, which will make it especially popular with consumers who are interested in slow fashion and quality textiles.
THE JUNGALOW / JUSTINA BLAKENEY
In House Style
INTERIOR TEXTILE PRODUCTS
LOTS OF COLOUR, PLANTS & PATTERNS
BRIGHT, BUSY AND COLOURFUL
TEXTURED CUSHIONS & FABRICS
JUNGLE THEME PRINTS
FREE, FUN STYLE
LOVE FOR VINTAGE
VIBRANT & FULL OF LIFE
INSPIRED BY TRAVEL
PLANTS & BOTANICALS
LOTS OF COLOURS
WILD & FREE
CACTI & HOUSEPLANTS
BUSY SURFACE PATTERN
INSPIRED BY WORLD CULTURE
The Jungalow is a successful and popular brand due to it’s vibrant, unique and on trend designs. The houseplant and bohemian interior style is very popular on Instagram currently, and the Jungalow caters to that market.
I relate to this company as a textile designer as it makes the kind of products that I love. The interiors designed by Justina Blakeney are like my dream house! I love how much variety there is in the surface patterns and products, but even combined in one room they still all work together. The Jungalow has a funky and wild aesthetic, which creates fun and colourful interior products for people who love pattern and colour. I really like how the Jungalow focuses on the love for handmade, vintage and mixing up inspiration of textiles techniques from all over the world.
In House Style
QUIRKY, FUN AND BOLD PRINTS FOR CHILDRENS CLOTHING
BRIGHT COLOURFUL PATTERNS
CUTE, CHILDLIKE MOTIFS
ILLUSTRATIVE STYLE IN THE IMAGERY
CLEAR BODEN STYLE IS SHOWN WITHIN IMAGERY AND DRAWING STYLE
GRAPHIC STYLE PRINTS
SHAPES AND LAYERING OF COLOURS
SCREENPRINT STYLE MOTIFS
DIGITALLY PRINTED PATTERNS
INTRICATE DIGITAL EMBROIDERY
SOFT, COMFORTABLE KIDS CLOTHING
I think the brand is successful as all of the clothing has a particular style which helps it stand out as clearly from Boden. I loved researching their designs on the website, as all of the patterns and motifs on the children’s clothing are so fun and lovely. I associate with this brand as a textile designer as the imagery is similar to what I like to draw. I think I would really enjoy designing patterns for kids clothing as I can have lots of fun with the imagery and colours that I use.
ABOUT / THE JUNGALOW
Based in LA, The Jungalow is owned by Justina Blakeney who is a designer, artist and author. The Jungalow sells interior textiles such as bedding, rugs, cushions, wallpaper, ceramics and seats. Justina has a very distinctive boho aesthetic in her work. She gained this style from travelling, doing a degree in World Arts & Cultures, and inspiration from her multi-ethnic family. She has a passion for colour, pattern and plants, which you can easily see in her work.
I follow The Jungalow account on Instagram and have always thought the interiors Justina creates are stunning. They are full of vibrant colour and patterns, but they are combined together so well that it doesn’t look too busy. The Jungalow is a wonderful bohemian design inspiration.
‘decorating is about feeling free, having fun and getting a little bit wild.’
Justina Blakeney believes in vintage, organic and handmade. She believes ‘objects carry the stories of their makers.’
ABOUT / KIP & CO
Kip & Co is owned by 3 friends Alex, Kate and Hayley and it was launched in Australia in 2012. They wanted to start a creative project and decided that there was a gap in the market for fun and bright bed linen, so Kip & Co was born. Inspiration for the designs comes from sketches as well as objects, for example things found at flea markets. They all work together on the designs, each adding their own individual flair and combining it together.
‘offering bright, colourful, beautiful adult and kids bedding and covetable, vibrant homewares’
Kip & Co is inspired by ‘the everyday and the out of the way – lifes big moments and its sunny days, laughter, adventure.’
They find travelling to India very inspiring and motivating towards their work. ‘We have spent quite a bit of time in India to find the right manufacturers and build our relationships with them.’ They expect high quality and ethical standards, and keep in regular contact with suppliers to ensure these are met.
In 2017 Kip & Co launched their USA collection and now has stockists in the UK such as Antipodream. On Instagram they have 121k followers and are popular for their quirky and fun prints.
ABOUT / SAGE & CLARE
Sage & Clare is run by husband and wife, Chris and Phoebe. The idea behind Sage & Clare was born after they had been on a trip together in India, as they were so inspired by the experience. They both love colour and texture and believe that ‘some objects have real heart.’
The aim of Sage & Clare is to ‘offer fellow interior lovers a place where they could find global treasures that are handmade, bohemian, soulful and eclectic.’
Both Phoebe and Chris have spent time travelling working with weavers, block printers and screen printers, bringing their designs to life. They love to combine traditional techniques with modern design.