Edited Hypothetical Design Brief

Broad, general aims:

To design a children’s fashion and lifestyle textile collection for Mini Boden, that will be inspired by the theme of ‘Garden & Grow’. The collection will be gender neutral and for S/S 19.

Specific Objectives:

To explore and document my chosen theme of gardening. I will look into which fruit and vegetables you can grow in the UK, different types of gardening tools and their uses and common wildlife that can be found in UK gardens.

To look into and report on the targeted market of 2-4 year old children and their parents. The project will have a clear direction based on what is suitable for the customer.

To study and review WGSN, Trendstop, Kids Wear magazine, Bambini, Pinterest, Instagram, and websites of market competitors such as John Lewis and Little Joule to be informed of style and colour trends for season S/S 19.

To summarise all relevant aspects of the concept on a series of visually inspiring mood boards. To produce and log a body of drawings, paintings and collages experimenting with mark making, gouache, coloured pencils, watercolour and ink pens, as appropriate for the childrenswear market. To creatively develop ideas and selected images using specialist methods that may include digital stitch, Photoshop, heat transfer, screen printing, lino printing, applique and free machine embroidery.

To produce a selection of samples and designs on a range of appropriate, carefully chosen substrates that may include cotton, polyester suede, linen, polycotton, moleskin, bamboo jersey and papers. As I am designing for children’s clothing the fabrics used need to be durable, washable and comfortable.

To present a final collection of designs, some of which also demonstrate: alternative colourway designs, co-ordinating design groups, accurately repeating pattern designs.

To illustrate and present selected designs for fashion and lifestyle, in situ, as CAD visuals.

Context and Market/Client:

Designing for childrenswear appeals to me as it allows me to have a lot of fun with the imagery I use. I consider my style of drawing to be quite childlike at times, and I enjoy drawing animals in an imaginative way. I will consider including animals doing gardening as part of my theme, this will make the collection more fun and imaginative. For example, a badger in wellies watering the vegetable patch. Most of the work I create I can imagine looking just right on a child’s top or duvet. I have an illustrative style which will suit Mini Boden’s aesthetic well. I love the look of Mini Boden’s products, their repeat printed imagery and applique motifs have a beautiful sense of childlike adventure and fun.

I have chosen the gardening theme as it combines animals, plants and food which are my favourite things to draw. I think it is suitable for children’s products as it can be educational. For example, learning about what fruit and vegetables you can grow and learning about the different plants and animals that can be found in the garden. I can design clothing and matching accessories like wellies or a mini watering can, that can be used to help mum or dad in the garden! It fits with Mini Boden’s aesthetic as I can create figurative, colourful shapes and patterns based on the theme. Mini Boden has a bold, quirky and cute style, which I think I can capture within my ‘Garden & Grow’ theme.

Research Base:

I will research by using gardening websites such as the Royal Horticultural Society and Gardeners World. I will look at gardening magazines like Homes & Gardens and The English Garden to keep up with trends and find inspiring imagery. For my primary research I will visit gardens and garden centres such as Wyevale Garden Centre and Roath Park to collect inspiring photographs and drawings to base my designs on. I will also visit children’s clothing shops such as Monsoon, John Lewis and Next to look at current style and colour trends in children’s clothing.

Concept of Design Collection:

I intend to create a collection of surface pattern designs that can be applied to children’s clothing and lifestyle products. I am mainly focusing on fashion, but some of my designs may be suitable as a matching soft toy, watering can or blanket for example. Products may include: dresses, shoes, coats, trousers, cardigans, leggings, tops, hoodies, pinafores, wellies, socks, bags, soft toys, blankets.

The general feel of the collection will be based on adventure and learning in the garden. The patterns will reflect the feel of being a kid and exploring to find new insects, hidden away hedgehogs and bird’s nests. It will capture the fun of getting muddy, planting seeds, filling up the watering can and picking ripe tomatoes. The theme should reflect the feel of exploring, learning and feeling at home. It can be educational in terms of learning about food chains, how to grow your own vegetables and what kinds of insects you might find in the garden.

I will use mustard yellows, greens, berry pinks, purples, blues and oranges for my colour palette which will reflect the colours you would see in the garden in summertime. I am interested in using carrots, tomatoes, radishes, strawberries, snails, watering cans, bumblebees, spades, rakes, trowels, sunflowers, ladybirds, plants and birds as my imagery. Popular S/S 19 children’s fashion trends focus on homegrown, the outdoors, botanicals and soft materials which link well with the gardening theme. I will be designing for toddlers, so I will have a focus on fun prints and soft, comfortable materials such as cottons and linens. I am interested in creating collage style fabric prints using heat transfer and digital skills combined with hand or machine embroidery.

The final collection of 12 samples will be a combination of digital designs on paper, and printed fabric designs, possibly with the addition of hand stitching. I want to combine hand crafted techniques such as collage, heat transfer and stitch with my Photoshop skills. For example, scanning a collage into Photoshop and creating a repeat pattern from it.

 

MAKING CONNECTIONS PART 1 TIMETABLE:

25th Sept – Start researching into fashion, interiors and paper based companies. First stitch session, practice on digital stitch program and create freestyle embroidery sample.

2nd Oct – Continue researching 15 – 20 designers and document on blog. Create freestyle embroidery and digital stitch samples. By end of week decide 9 companies to research further.

9th Oct – Choose final 3 companies. Complete all designer research. Decide final company. Decide theme. Create a digital stitch and applique sample. Collect imagery for mood boards. Start mood boards at end of week.

16th Oct – Continue with mood boards. Complete specialist designer techniques task inspired by photos and sketches based on the theme. Lino workshop Wednesday. First session of print: create heat transfer samples. Stretch paper for colour theory next Tuesday.

23rd Oct – Mood boards need to be completed and Hypothetical Design Brief submitted. Complete colour theory workshop. Create screen printing samples. Start to mount samples for technical file. Ensure blog is up to date.

30th Oct – Continue with drawing based around theme. Finalise all designer research and Pecha Kucha presentation. Finish any colour theory/specialist techniques. Practice Pecha Kucha presentation.

6th Nov – Post Pecha Kucha on blog by 4pm Monday. Present to the class on Tuesday. Sign up for either stitch or print workshop. Thursday 9th – HAND IN for part 1.

MAKING CONNECTIONS PART 2 TIMETABLE:
Week: Tasks to complete:
18 Look over project work so far to refresh memory, create drawings and imagery to start using for designs. Continue with any relevant research.
19 Keep drawing and generating ideas. Start experimenting in stitch and print using new drawings and imagery.
20 Decide which techniques are my favourite/working well and find ways to improve. Think about how motifs could work well as patterns and what products might be suitable for the designs.
21 Evaluate all work so far to see what is working the best, start to develop these further into ideas that could be used as final samples.
22 Decide final collection ideas (products in CAD and patterns for samples). Source any fabric needed for final samples and testing.
23 Start any print and stitch work on final samples that will be on fabric. Experiment by scanning these into Photoshop and creating repeat patterns.
24 Start to print off digital designs and add stitch to any print work that needs extra detail.
25 Ensure all final samples are completed and mounted to a professional standard, with relevant research and technical file to back it up.

 

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