FINAL 3: Doops Designs (Brief Part C)

DOOPS DESIGNS

In House Style

GRAPHIC SHAPES
REPEAT PATTERN
HAND DRAWN
SCREENPRINTED MOTIFS
BRIGHT LAYERED COLOURS
WOMENSWEAR
ILLUSTRATIVE
SIMPLE SHAPES LAYERED WITH LINE DRAWING

Key Concepts

NATURE
ABSTRACT SHAPES
PLANTS
BIRDS
MARK MAKING PRINTS
CACTI
FLOWERS
PEOPLE
BLOOMS

Key Approaches

HAND SCREENPRINTED
SUMMERY
SUSTAINABLE PRODUCTS
ENVIRONMENTALLY FRIENDLY PROCESS
MARK MAKING
HAND DRAWN
SLOW FASHION
100% COTTON, LINEN, SILK

This is one of the smaller brands that I have researched into. The designs are all hand-drawn and then hand printed using environmentally friendly materials. Doops Designs is a slow fashion brand, the products are high quality and made with love individually. Because of this, the clothing is priced at £65 – £150. Doops Designs has an illustrative and graphic style which creates fun and quirky prints. The cactus and plant theme is very on trend in illustration and prints currently, I see it on Instagram and Pinterest all the time. I personally love drawing plants and cacti as I own so many, so I relate to this brand in terms of that. I really like the layered effect of the designs, combining block shapes of colour with detailed lines and marks. Doops Designs is eco-friendly and handmade, which will make it especially popular with consumers who are interested in slow fashion and quality textiles.

 

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